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Effective Date: 17/07/2025
This Privacy Policy explains how The GP Clinic Ltd (trading as “DentistSOS”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal information in compliance with UK GDPR and applicable laws. By using our website (www.dentistsos.co.uk) or registering as a patient or provider, you agree to the terms of this Privacy Policy.
This Privacy Policy governs how we collect, process, store, and protect your personal data when you use our platform as a patient, provider, or visitor. It also explains your rights regarding your data and how to contact us.
User: Any individual using the platform.
Patient / Client: A user booking dental appointments.
Provider / Dentist: An independent dental professional registered with the General Dental Council (GDC) listed on the platform.
Platform / Website: DentistSOS online platform operated by The GP Clinic Ltd.
We collect various types of personal data including but not limited to:
Personal Information: Name, contact details, email, appointment history, payment details, and feedback.
Provider Information: GDC registration, clinic address, availability, biography, pricing.
Technical Data: IP address, browser/device info, cookies, and analytics data.
Communication Data: Emails, messages, and inquiries you send us.
Children’s Data: For patients under 18, we collect parental/guardian information and the child’s details only with consent.
Data you provide directly (e.g., registration, bookings).
Automatically via cookies and analytics tools when you use the website.
From third parties such as payment processors and service providers.
We use your data to:
Provide and manage our platform and services.
Facilitate appointments between patients and providers.
Verify and approve providers.
Process payments securely.
Comply with legal and regulatory obligations.
Personalise your experience and improve services.
Communicate essential updates, service information, and marketing (with your consent).
Detect and prevent fraud and abuse.
We rely on one or more of the following lawful bases:
Consent: When you explicitly agree (e.g., marketing emails).
Contractual Necessity: To fulfill agreements (e.g., booking appointments).
Legal Obligation: To comply with laws and regulations.
Legitimate Interests: To improve services and ensure security, balanced against your rights.
We use cookies and similar technologies to:
Enhance website usability.
Analyse site traffic and user behavior with tools such as Google Analytics (with IP anonymisation).
You can control or disable cookies via your browser settings. To opt out of Google Analytics tracking, install their official opt-out plugin.
We may share your information with:
Other platform users (patients see provider profiles; providers see patient booking details).
Trusted third parties including IT service providers, payment processors (e.g., Stripe, PayPal), hosting providers, and marketing platforms (only if you opt-in).
Regulatory and legal authorities when required by law.
We do not sell your personal data to any third party.
We implement robust security measures such as:
SSL encryption.
Secure hosting and infrastructure.
Access controls and regular staff training.
We keep your data only as long as necessary to fulfill our services, legal, and regulatory obligations. For example:
Booking and payment records up to 7 years.
Clinical and appointment records in line with healthcare regulations.
Under UK GDPR, you have the right to:
Access your personal data.
Correct or update inaccurate data.
Request deletion of your data where lawful.
Restrict or object to certain processing.
Withdraw consent at any time (without affecting lawful past processing).
Request portability of your data.
To exercise your rights, contact us at hello@dentistsos.co.uk.
We do not knowingly collect personal information from children under 18 without parental consent. For minors, we require consent from a parent or guardian to process their data.
If you believe we have mishandled your personal data, you can contact us first at hello@dentistsos.co.uk. You also have the right to complain to the UK Information Commissioner’s Office (ICO):
Phone: 0303 123 1113
Website: https://ico.org.uk/concerns/
Email: casework@ico.org.uk
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We may update this Privacy Policy occasionally. Any changes will be posted on our website with an updated effective date.
If you have questions about this Privacy Policy or your data, please contact us:
Email: hello@dentistsos.co.uk
Company: The GP Clinic Ltd (DentistSOS)
Registered in England & Wales: Company No. 15350289